The hottest Huawei mobile phone in the United Stat

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Huawei is on the road again in the United States: it plans to enter the top three in five years. Compared with the strong growth in Europe and other markets, the development of Huawei intelligence in the United States is somewhat bumpy

a few years ago, Huawei mainly cooperated with small U.S. operators, and the consumption of automotive non-metallic materials also increased. As a customized white brand machine, it once had a good market sales. But then the situation changed, and Huawei's share in the United States also fell sharply. This is mainly because the integration and merger of American operators led Huawei to lose its original large orders; At the same time, Huawei is also changing its product positioning, slashing low-end models and taking the medium and high-end brand route

after Xu Zhiqiang became president of Huawei terminals in the United States last year, he began to determine a clear strategy to re impact the U.S. market. Last year, Huawei terminal launched mate 2 in the United States, creating its own e-commerce station and localized customer service system, laying the foundation for future development

this year will be a key growth year for Huawei intelligence in the United States. P8 Lite released this week marks the beginning of a series of new models of Huawei terminals in the United States this year. Xu Zhiqiang, President of Huawei terminal in the United States, also said that more models will be launched in the United States this year, trying to change the previous situation that Huawei's new models could not enter the U.S. market

p8 Lite is a makeover version of Huawei P8 sold in China, which is obviously due to the problem of market price positioning. This model actually focuses on the low-end market. The market price is $249 (about 1500 yuan), and it also provides the option of installment payment. Therefore, the metal aluminum alloy body of p8 has become plastic, and the screen and processor have also been replaced

this model has been launched on Huawei's US terminal e-commerce station () and Amazon this week. Huawei also cooperates with best buy and Fry s, two major U.S. appliance retailers, to simultaneously sell online and offline products

p8 Lite uses a 5-inch 720p screen, covering Corning King Kong third generation glass; Equipped with Qualcomm eight core snapdragon 6 material technology, sales are expected to rise slightly in the fourth quarter of 2014, with 15 processors, 2GB ram, 16GB ROM, and support microSD card expansion of up to 32GB. Battery capacity 2200 MAH; The main camera has 13million pixels and the front camera has 5million pixels. Dual card and dual standby, supporting GSM LTE network in the United States. The system is Android 4.4

Huawei intelligence also faces an important problem processor in the United States. Since Huawei Hisilicon chips have not been certified by the U.S. regulatory authorities, it is predicted that a large number of models sold by Huawei worldwide each year will be sold in the metropolitan Market: the 2018 water treatment pre control report points out that it cannot enter the U.S. market, so it can only be sold by selecting a limited number of models and using Qualcomm chips, and the time of listing is several months later than the world, missing the best opportunity for sale

if this problem cannot be solved, Huawei will not be able to launch the most competitive products in the United States, and it will not be able to compete effectively with other manufacturers. Although Huawei terminal American official rdquo; Fang did not comment on this issue, but people familiar with the matter said that Huawei is actively promoting the certification of Hisilicon chips in the United States, which is expected to completely change this situation in the future

different from the Chinese market, the operator channel accounts for nearly 90% of the smart market in the United States. Over the years, consumers have been more accustomed to buying Apple and Samsung flagship models with the original price of $649 at the contract price of $200, while the original flagship and low-end models such as the Samsung Galaxy S 5 are provided free of charge (a two-year contract is required). This is also an important reason why Apple iPhone can occupy 42% market share in the United States

but the situation is also gradually changing. American operators are gradually reducing subsidies, and consumers' buying habits are also changing. A previous market survey showed that nearly 40% of users have bought or intend to buy lockless machines. Most of the best-selling models on Amazon platform are also low and medium price bare machines. This is also an important reason why Huawei terminals focus on the bare metal market in the United States. If U.S. operators slash subsidies as much as the rest of the world in the future, a large number of users may choose more affordable ones

According to comScore, apple accounted for 42.6% of the U.S. smart market in the first quarter of this year, followed by Samsung's 28.3%. LG ranked third with an 8.4% share. The share of Motorola and HTC continued to decline to 5.0% and 3.8%. According to Xu Zhiqiang's plan, Huawei intelligence will become the top three in the U.S. market within five years

it is worth mentioning that Huawei's global brand awareness increased to 65% last year, becoming the first company on the Interbrand top 100 in Chinese Mainland. The next generation of Google nexus, which will be released this year, is also reportedly manufactured by Huawei. This will further enhance the popularity and brand positioning of Huawei brand in the U.S. market

last year, Huawei intelligent sold about 75million units worldwide, an increase of 40% year-on-year, ranking fourth in the world (after Lenovo merged with Motorola, the global sales totaled 85million units), and the sales revenue exceeded the $10billion mark for the first time. Among them, overseas markets account for nearly 40%, open channel sales account for 45%, emerging markets such as the Middle East, Latin America and Africa have more than tripled, and their market share in Western Europe is close to 10%. Huawei's total global revenue last year reached $46.5 billion. In addition, Huawei applied for 3442 patents worldwide last year, ranking first in the world

Huawei currently has two headquarters in the United States: the headquarters of network and enterprise business is located in Silicon Valley, and the headquarters of terminal business is located in Texas

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